Responses to Attacks on Scott Alvord

"If you are neutral in situations of injustice, you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral, the mouse will not appreciate your neutrality." - Desmond Tutu

Please help us stand up to bullies. These lies are getting propagated and believed and they are false! Please share this link when you see these posts occurring.

Slander - Defamatory statement that is verbally spoken (e.g., video posted)
Libel - Defamatory statement that is written, as you'll see below.

Defamation of Character attacks have serious legal ramifications for individuals and businesses participating in posting or spreading the misinformation.

We are collecting evidence from video, social media posts, printed flyers, online posts, and email. If you have evidence you'd like to contribute (screenshots of posts showing page/group where posted or links to video or other statements), please contact us at Team @

Lawsuit Filed Against Oliver & Park


Scott Alvord's attorneys filed a lawsuit against Matthew Oliver, House of Oliver, Aaron Park, and possibly others on Oct 12, 2022, in the Superior Court of the State of California, County of Placer.

The complaint is filed for

  1. Defamation
  2. False Light
  3. Unfair Business Practices
  4. Declaratory Relief

A Jury Trial is demanded.

A copy of the lawsuit is here (this is the exact same copy as was filed but signatures are redacted).

Oliver's Heavily Doctored Video Interview of Scott

On January 26, 2022, Matthew Oliver interviewed Scott Alvord on video. He had not released these types of video interviews yet so Scott didn't know much about them and was leary.

As you can see in the text thread, Oliver lured Scott in with a friendly atmosphere. He said, "Our goal is no 'Gotcha' questions, just a great time, low key, get to know those who are running, laugh a little, find out your story and what motivates you."

Scott knew Oliver's behavior in the past and was concerned this might not be true, so Scott asked the following, knowing that Oliver was a senior pastor at a church, "Do I have your promise as a fellow Christian that you will not use this interview or creative editing to discredit me? I work really hard to serve our community with compassion and I need to trust that your intentions are good."

Oliver responded, "We meet at the church ... We have a studio there. My goal is to honor you and allow people to hear you and your heart. I have no agenda other that. I love the region and value your time and investment in it. Please let me know if that’s a confirmation? I would love to have you."

However, the interview was anything but honorable. It started out fine but after a few icebreaker questions, Oliver's tone changed and the questions were definitely gotcha-type questions. Alvord handled them fine but several times during the interview, Oliver shouted, "You are lying!" because what he heard was not what he expected Scott to say. These questions included Scott's stance on vaccinations and the new college slated west of Roseville.  Oliver wouldn't allow him to answer some of the questions and toward the end of the video, Alvord was pushing back on Oliver and suddenly Oliver abruptly ended the interview. Then he looked at Scott and said, "We are so going to nail you with this! The door is right there and you can now leave!"

That evening, Alvord texted, "Matthew, when you said, 'My goal is to honor you and allow people to hear you and your heart. I have no agenda other than that. I love the region and value your time and investment in it,' I guess I trusted your word. I'm deeply disappointed that you did exactly opposite of what you promised. And as a fellow Christian, it's even more disturbing."

Access the actual message thread here.

However, what happened next was really disturbing...

Later, pastor Matthew Oliver sent an email (3/22/22) to the video editor. Quick background: The interview was using three video cameras and two mics and the editor has to cut the various angles based on who was talking. Normally, that is all the editor does, and then Oliver posts the final video. With Scott's video, it was different. This was the first time that Oliver requested additional edits...major edits to the video. Read the transcript of the email he sent the video editor (the name and identifying information of the editor have been redacted).

Access to the email sent by Oliver to the video editor here.

As you can see in an email highlights in the above file from Oliver to the editor, Oliver specifically requested to add numerous pauses (twelve!), extra long pauses, "odd pause," etc. He requested that they duplicate Scott's breathing at one point to make it longer and "awkward." In numerous places, Oliver wants Scott's answer cut off.

  • He removed 13 seconds of an answer.
  • Cuts off an answer and removes 4m17s of the back-and-forth conversation in which Scott held his ground.
  • Removed 29 seconds of an answer and replaced it with a pause
  • Removal of a whole question/answer (30 secs) at the end because he didn't expect Scott's answer and accused him of lying.
  • Removed Scott's agreement to make it sound like he disagreed.

If you listen carefully in the final cut , you can hear when the volume drops off for a delay (usually because Oliver is asking Alvord a question and you can tell because you can see Oliver's hands moving from the camera over his shoulder. The volume mute is obvious when you turn up the volume because you can normally hear the static in the background.

Examples of purposeful edits for the final cut (times sequences in the final cut obviously do not match email time sequences in the raw video):

  • 1:53-1:56 Notice the volume drop and Oliver's hands moving during this brief added pause. In real life, Scott answered immediately.
  • 4:28 Oliver requested that the rest of Scott's answer about businesses getting shut down be removed and instead jumped ahead 13 seconds with a camera angle change to hide the skip.
  • 11:18-11:24 notice the volume go mute (no background noise)...that is when Oliver is asking the question and Scott is listening.
  • 13:23-13:28 volume drops and notice Oliver's hands moving at the bottom of the window...he is asking the question while Scott is listening! Same volume drop to make it look like Scott awkwardly pauses after saying "I'm on my last term."
  • At 13:45, they cut off Scott's answer and cut additional questions and answers.
  • Toward the end of the video, there are pauses and a large segment is removed because Oliver didn't like the answers.

Clearly, pastor Matthew Oliver was dishonest about the interview, was purposefully deceitful by having the video edited to make the interview look different than it was in reality, and lied about having a part in the editing.

Liar & Fraud Attack

Aaron Park, a political blogger who is known for his brutal attacks on candidates, distributed this graphic himself, as well as pastor Matthew Oliver (on his company Facebook page for House of Oliver and shared to his profile and numerous social media groups). This graphic and related information was also shared by Jennifer Austin, Linda Owen-Buechner, Julie Soto, Wendy Biel, and numerous others (who posted or shared). Here's the brochure graphic. A variation of this flyer was "Sponsored by Moms and Dads for Liberty" at numerous places, including outside Scott's Lincoln kickoff on March 22, 2022 as evidenced by Matthew Oliver's video.

This ad is purposefully written to damage Scott’s reputation (defamation of character) with bogus and fake news. Therefore, we are calling this dishonest and unethical ad to light. Bullies do not deserve to get away with libel (“a published false statement that is damaging to a person’s reputation; a written defamation”).

Red sections and yellow reference numbers have been added to the original graphic in this rebuttal for reference purposes below.

#1. “Liar & Fraud”

This is a baseless accusation. There is no data in this ad, or elsewhere, to support this claim. This banner is fake news in an attempt to bias viewers against Scott.

"If you hear an unfounded statement often enough, you might just start believing that it’s true. This phenomenon, known as the 'illusory truth effect,' is exploited by politicians and advertisers — and if you think you are immune to it, you’re probably wrong." - Matthew Warren

#2. This section contains four false statements in bullet format:

  • Forced masks for children.” Scott has not forced masks on anyone. Mask mandates are regulated by the state and federal governments. Scott has no jurisdiction over the region’s school systems and he has not attempted to influence those who have jurisdiction.
  • “Forced vaccine for schools.” Scott has not forced vaccinations for schools, nor does he have jurisdiction to do so. There is no evidence to support this claim. Scott has remained steadfast in his stance that vaccines are, and should remain, a personal choice. Scott believes that individual businesses, not the government, should get to decide vaccine requirements for their employees.
  • “Bad for business.” Scott is pro-business and a very strong advocate for businesses in our region. Refer to sections #3 and #4 below for examples of Scott's involvement in local businesses during the pandemic.
  • “Bad for Placer County.” Scott has served this county proudly for many years. Dozens of testimonials from community members, who state Scott has been instrumental in our county, further rebut this claim.
    • "Genuinely cares about entire Placer County...He has made significant improvements...Passionate towards a pro-business community" - Jeff Richardson, Board Member (Retail), Placer County Economic Development Board
    • "...a strong advocate with deep experience...representation that will engineer better partnerships with the County. We are fortunate to have someone with that knowledge offering to represent us. Scott has the credentials, knowledge, and the values to lead." - Joann Hilton, Rotary Member and Community Volunteer in Lincoln
    • "Alvord is the best candidate to steer Placer County toward a future in which all residents are valued. Based on strong relationships with Placer's faith-based, political and business communities, his balanced approach to leadership can benefit every resident of the district." - Sacramento Bee Editorial Board
    • "Informed, Involved, and Integrity...Approachable...A business mind salted with compassion..." - Eric Resnicke, Chief Executive Servant, Christian Business Roundtable

Scott has done a good job leading Placer County on numerous county boards and commissions.

#3. Working against small businesses:

The ad claims, "SCOTT ALVORD was actively working against our small businesses when they needed him the most." This is baseless and false. The community knows Scott as a HUGE proponent of small businesses. Not only did he serve as a nine-year annually elected president of the Downtown Roseville Merchants, Inc., who was very involved in the revitalization of downtown and the formation of a PBID, but after his election to the city council, he has remained very active in the business community.

During the pandemic, when businesses needed him the most, Scott was there in the trenches helping them. He assisted both new and existing business owners to help keep their businesses operational through outdoor seating, negotiations for lease rate reductions, pushing for loans and grants, securing hard-to-find PPE supplies and outdoor heating, and more. Scott contacted several dozens of business owners during these dark times and helped them with their needs. Read below what our community members say about Scott's support of small businesses:

  • "As a long-time small business owner and four-term chair of the Placer County Economic Development Board, Scott understands the needs of businesses ... I have watched Scott work with the business community and he is unique in how much he truly cares for our region’s economic vitality because of the quality of life it provides the residents." - Laura Matteoli-Wilke (Economic Development Director, recently retired)
  • "From his first day on the City Council, until my retirement, I worked closely with Scott. ... He spearheaded one of the best business loan programs in the region by rolling up his sleeves and ... When the pandemic shut down many local businesses, it was Scott who met with dozens of owners to understand their real needs, and advocated for zero percent interest loans and grants. He went so far as to contact landlords to temporarily relieve lease rates for businesses. He is trusted because he truly cares." - Jay Panzika (CFO, City of Roseville, now retired)
  • "When Scott came to town as a small business owner, he got involved and kept himself involved. He was extremely involved with the downtown merchants association, with the Chamber of Commerce, and also was instrumental in the formation of the property owners' improvement district in downtown. ... Scott stepped up when COVID hit and organized thousands of volunteers to come forth and do what we needed to do to ensure the safety of our citizens and the business community and it was well-received by everyone. - Wendy Gerig (Retired CEO, Roseville Area Chamber of Commerce)

There is more evidence of Scott supporting businesses in #4 below.

#4. Another section of character assaults in bullet format:

  • “Pro Big Government.” Big government is "excessively interventionist and intruding in all aspects of the lives of citizens." Scott is not pro big government. Rather, Scott owns and operates a small consulting firm to assist small businesses overcome situational obstacles, both within the company and with governmental regulations. As a former award-winning restaurant owner, Scott is acutely aware of governance over small business owners in the way of permits, plan checks, health inspections, payroll regulations, HR regulations, etc. There is no evidence that he is "pro big government." To the contrary, he has spoken out against over-regulating business owners on numerous occasions with the downtown merchants and Chamber of Commerce.
  • “Refused to stand for families.” Scott not only stood up for families in times of need, he continues to stand beside them. Scott is a dedicated family man. Together with his wife of 36 years, he raised seven children through adoption and birth, and now proudly grandfathers 13 grandchildren. Scott is well connected with the families in his community. Scott has helped thousands of regional families with free computers, food, hard-to-find products (toilet paper, face masks, sanitizing wipes, diapers, etc.), gift cards, shopping services, supportive companion phone calls, etc. through the Volunteer Force organization he started at the beginning of the pandemic. As a result, the families in the community voted him as “Favorite Local Hero” for 2020 and 2021. Read the testimonials on his website and you’ll find a strong theme of “standing for” the community in their time of need.
  • “Hurt small businesses.” This is a redundant, false claim from Section #3 above where Scott is accused of "working against small businesses." Scott has been and will remain an advocate for small businesses. He recently organized the 2nd annual Placer Valley Business Summit, an all-day business training seminar. Scott was a catalyst to help get outdoor seating platforms built for downtown to enable restaurants to remain open in spite of the state’s inconsistent regulations. He supported granting over $1M in small business grants to save our local small businesses. For more than a decade, he still runs a weekly business mastermind group for business owners. Scott did not and does not hurt small businesses; he went all out to help them during the pandemic and has always helped them.
  • “Backed by democratic party.” The roles of County Supervisors and City Councilmembers are nonpartisan positions. Scott's service has been on behalf of all constituents, not just any single party. He appoints board and commission members based on their expertise and experience and not their voter registration. That is exactly what we want in our councilmembers and supervisors. Again, read the many testimonials that demonstrate Scott's nonpartisan service to our community.

#5. Stop whining when our businesses get shut down

This quote and the paragraph below it are pieced together segments from Scott's Facebook post on November 16, 2020. It was shared 115 times and had 168 comments on the original post. This was BEFORE vaccines were available and it was when our business community was really suffering. Scott was out there in the trenches with the business owners, helping them in every way he could. At the time of this quote, there were those protesting about the inconsistent regulations and those who felt the government was oppressing the businesses. Scott kept a regular pulse on pandemic reports, recommendations, and regulations. Acknowledging that the metrics and regulations were inconsistent, Scott knew that the ONLY legal way to re-open our businesses was to get our infection rates lowered and out of the purple zone.

Here is the FULL transcript of the November 16, 2020 post:
Move to purple? "But what about our businesses that are suffering?" I'd like to gently suggest that those who keep having those unsafe parties, get togethers, and large family gatherings, shouldn't be allowed to ask this question. You don't get to spread the virus and then complain because it's hurting our businesses. YOU are hurting our businesses.
A family I've known for years had some members that were sarcastic about the pandemic...until recently when they had two members DIE from COVID-19, and another is sick with it. It's not a joke. Whether we like the safety rules or not (most of us, including me, do not like them) they are currently out of our hands. We're trying to get the state to modify its rules but until that happens, we're stuck with them.
Wear a damn mask when you're out in public. I'm shocked at the people who still refuse. Stop the big gatherings without masks. Stop whining when our businesses get shut down. Until a vaccine is available, WE are the only ones that can control the spread and protect our businesses.
No, this isn't "just" a California/Newsom problem. Texas was the first to hit a million cases, North Dakota hospitals are at 100% capacity, New Mexico has a 2-week stay at home order, and the list goes on. Experts (none of which are from our community, by the way) say we're going into a 6 to 12 week "worst part of the pandemic" as groups move indoors and holiday events start kicking off.
This virus is not only going to kill more family members, it will kill more businesses if WE don't get serious about slowing the spread before a vaccine comes.
#RosevilleCares #WeCanDoThis #covid19

#6. This doctored photo

To add further insult, the author manipulated this photo by adding dark lines under Scott’s eyes and red to his nose.

#7. Don’t be fooled.

Scott has taken an oath to run a clean and honest campaign. Scott is not lying to the public by making false promises. Scott is an honest, God-fearing man who asks readers of this ad, and this rebuttal, to look at the evidence and lack thereof.

When you go to the polls on June 7th, vote for Scott Alvord because his credentials are fair and true. Learn more about him on this website.