Residents who live in Roseville understand that in 2020, the western side of Roseville has 45,000 residents and not a single gas station, coffee shop, or food establishment. This has been an ongoing issue for residents who have to drive across town for retail services. This video is a fun depiction of how Scott serves.

When Scott Alvord moved from central Roseville to western Roseville, he continued serving the community’s needs, especially in helping set up an environment conducive to commercial development, which takes a long time to establish:

– Scott restarted the Westpark Neighborhood Association (part of the Roseville Coalition of Neighborhood Associations) and immediately began working on ways to bring retail to the west side.

– Finishing the severely-delayed high school was really important to attract more families with children because the complaints about driving them across town to Oakmont High were hitting a crescendo. Commercial development follows residential growth and the already-approved residential growth was hampered a reputation by the lack of schools. Scott was helpful in educating the community about the facts regarding the proposed high school bond, and its passage allowed the West Park High School to be built.

– He was elected to the Roseville City Council in 2016 and although he diligently works on economic development issues all over the city, he is passionate about getting commercial built, especially west of Fiddyment Blvd. He has met with commercial property owners numerous times and brings them to speak to the neighborhood associations out west to discuss plans. The community loves being kept in the loop.

– He worked with the city, property owners, and neighbors on the Village Center (across from St. John’s Church on Pleasant Grove Blvd) that sat vacant since the beginning. No commercial developers would buy it because the concept designed on it was impossible in the new retail environment, but the city wouldn’t let them change it until an independent study verified the challenge. Scott got involved in working with the community to review a new design proposal from a new property owner that shrank the commercial areas in half, reoriented the park for safety and usability, and redistributed a portion of the tax burden from the big retail corner so it would be more sellable. He then advocated for helping get the park (Nela Luken Park) built earlier than originally planned. Once the big “commercial corner” was sold, he helped the new owner distribute a survey to the community to see what kinds of businesses they wanted there. Then he worked to promote the business opportunities to the community and forwarded so interested parties could contact the property owner for potential lease agreements. The new owner broke ground in July 2020!

– Scott worked with the council to add a new police Beat 7 to the western side to allow for faster response times in this huge region. This allowed the other beats to improve efficiency also.

– He has also been working to help get roads connected out west so police and fire can respond more quickly to areas of the large community and so residents can have options for driving in and out of the area to spread traffic around instead of concentrating it in down certain roads. He keeps the neighborhoods informed of the status of these projects through multiple communication channels (e.g., social media, community coffees, responses to emails, text messages, and phone calls).

Scott’s heart is for his community. Scott is known for serving. He finds a need and tries to fill it. He is extremely approachable, transparent, and communicates very well with the residents of the whole city and especially in the western area where there is so much growth happening.

Let’s ensure Scott Alvord gets re-elected to the Roseville City Council so he can continue to serve the whole city. You can learn more and get involved in the campaign at